BullRing

BullRing: for fuck's sake, W. says, reading a sign. What happened to the 'The'. What happened to spaces between words? It's a New Labour thing. It's a bullshit rebranding thing.

It was a name for a street once, a public space, W. says. And now it's the name of a mall, a private space of consumption, he says. It's a brand name, Bullring. It's supposed to suggest a distinct retail experience.

Well, at least they can regenerate it, W. says. They can't do anything with the Pallasades. Even the city planners knows it's unredeemable. A multi-storey carpark in the middle of the city, right at its motor-city heart …

At least they pedestrianised New Street, W. says. At least you can walk for a few hundred yards without seeing a car …